Why are Filipinos obsessed with K-Pop?

posted on: Wednesday, May 21, 2014

Lifestyle Geek

The online dictionary of Merriam-Webster defines obsession in three ways:

  • a state in which someone thinks about someone or something constantly or frequently especially in a way that is not normal
  • someone or something that a person thinks about constantly or frequently
  • an activity that someone is very interested in or spends a lot of time doing

Apparently, if you’ll watch TV, listen to the radio or just surf the internet, you will notice something we would like to call Korean Invasion.

Just how many Filipinos do you think have been bitten by the K-Pop bug?

As seen on ‘s SlideShare, most K-Pop fans are between the ages of 16 to 20 and in the Philippines, this age group accounts to roughly 10 million (more or less) according to the statistics presented by the 

So why could a generation of Filipinos get obsessed with K-Pop?

I have collected a list of six possibilities.


Filipinos are fascinated with white skin.


If there’s something  or can say about this, our fascination with obtaining a white complexion can be traced back to our mestiza madness during the Spanish occupation.

This fascination even continued when it was the turn of the Americans to colonize us.

Well guess what? K-Pops artists have white skin so it’s natural for Filipinos to go gaga over them, don’t you agree?


Music is universal.


Why is music universal? Let me give you an example —> Oppa Gangnam Style. It has almost 2 billion views on Youtube alone! Even to this day, I practically don’t know the literal meanings of the lyrics but why was I hooked to it even when I hated it?

If we can use one word to describe K-Pop music, it would have to be the word catchy.

Why would this affect music’s universality, you ask? Dr. Alison Pawley (musicologist) and Dr. Daniel Mullensiefen (psychologist) from University of London, has an behind the science of creating catchy tunes.

Their marketing system is effective.


K-Pop artists are featured in all major types of media to promote their music, most especially .




Music artists would be nothing without their fan base. Any fan would go to great lengths just .

Synchronized dance steps

GIF grabbed from official video of Oppa Gangnam Style in Youtube

When it comes to K-Pop dance steps, synchronicity and simplicity is the key. According to LA dancer and choreographer , simple dance steps could make fans part of the music.




Yep! The fan base has got something to do with this.

I mean, who wouldn’t want to look like their idol anyway?

Do you agree with our list?

Feel free to add reasons why Filipinos are K-popped by hitting the comment section below.

Jo Eun Haru Dwe Se Yo!