Ten for One: A Cebuano Campaign To A New Way Of Using Social Media

Social media is the society’s power to fix itself. Let’s use this power wisely.
posted on: Friday, March 7, 2014
Ralph Gonzales
Ralph Gonzales is a co-founder of tenminutes.ph. He currently works for projects and development - most especially for Tenminute Talk.

I was given the chance to speak to over 8,000 students, teachers and government officials in Lapu-Lapu City for their “End Cyber Prostitution” event held at the Hoops Dome with the twitter campaign #iamnot4sale.

Another technological feat of Lapu-Lapu City, the event highlighted the live streaming of the privilege speech of Rep. Aileen Radaza (Lapu-Lapu City, lone district) during the opening of Women’s Month in the Batasang Pambansa.

Congresswoman Aileen Radaza in Congress speaking about Cyber prostitution

I was asked to speak on Social Engagement for Social Good. The topic is not new to me, after speaking during the Social Good Summit at the University of San Jose Recoletos (USJR) last September 2013.

Social Good Summit 2013 at USJR


I talked about the need for all of us to be  This time, rather than focusing on the fact that we lack the initiative to share social issues on social media, I proposed a new way of using it. I proposed a new way for us to become socially engaged for social good.

Ralph Gonzales | tenminutes.ph

This is my cue to introduce to you the Ten for One Social Media Project.

The idea is simple but we have to understand the context first. In the United States, according to a research conducted by the New York times, 94% of the things that Americans share involves something useful/beneficial to other people. In the Philippines, it’s the contrary.

Social engagment for Social Good slide presentation. (complete presentation below)

Of course, we don’t discount the people who love to share posts relating to social good but majority of us like sharing things that are funny, satirical and downright sarcastic. As I said in my talk, this is not necessarily wrong.

Slide presentation.

It stems from our nature as Filipinos to be fun-loving people who really like to poke or make fun of the worst situations. This is precisely why Tourism Secretary Ramon Jimenez, Jr. decided that our national brand for tourism should be “It’s more fun in the Philippines!” That, along with a panacea of memes that poke fun on the plain and sometimes even horrible things that happen here in our country.

Social media is the society’s power to fix itself. Let’s use this power wisely.

So, again, it’s not wrong. But, there’s still more to be done. Just because its not necessarily wrong, it doesn’t mean we end there. We have to go beyond funny and sarcastic to serious and helpful. This is where the Ten for One project comes in. It aims to inspire people to share issues for social engagement.

10 for 1

The idea is that for every ten funny, satirical or sarcastic post we share or like, we should also share a post on a social issue or initiative. Say for example you share a meme on Denise Cornejo and ten other funny stuff, from there you should also share at least one post on tuition fee increase.

The project aims to create more socially aware and socially active Filipinos who harness the true power of social media which is to enable and kick-start change. It’s simple and it’s easy to do and because of the nature of social media, it’s opportunity for amplification and resonance is tremendous. Simply put, it’s very easy for other people to do it. So, its time for you to do it.

It’s our duty as sons, daughters, students, and ultimately as citizens to create meaningful social engagement for social good. There are people out there whose voices may never be heard and because we are in social media, we have the opportunity to give them that voice. Social media is the society’s power to fix itself. Let’s use this power wisely. Just remember, ten for one.

Social Engagement For Social Good from rodel montebon

Moreover, tenminutes.ph launched #iCommit campaign as part of it’s social initiative. Watch.